What Is Auracast, and How Does It Work on Zepp Clarity Omni?

If you've been following hearing aid technology or Bluetooth audio in general, you've probably come across the term Auracast. It's one of the most significant updates to Bluetooth audio in years, and it's especially relevant for people who use hearing aids in public spaces.

But what is Auracast, exactly? And how is it different from standard Bluetooth? This guide covers the basics and explains how Auracast works on the Zepp Clarity Omni, which features built-in Auracast connectivity. 

What Is Auracast?

Auracast is a broadcast audio feature built on Bluetooth Low Energy (LE Audio), a standard introduced with Bluetooth 5.2 by the Bluetooth Special Interest Group (SIG). It allows a single audio source to broadcast sound to an unlimited number of compatible devices at the same time, without the need to pair each one individually.

Think of it like Wi-Fi for audio. Instead of connecting your hearing aid to one phone or one TV, Auracast lets you tune into a broadcast the same way you'd select a network. You choose the channel, and the audio streams directly to your device.

How Auracast Differs From Standard Bluetooth

Standard Bluetooth audio works on a one-to-one pairing model. Your hearing aid connects to your phone, and that's the active link. If you want to listen to a TV, you need to pair with the TV instead. Switching between sources requires manual reconnection.

Auracast changes that in a few important ways:

  • One-to-many broadcasting: A single source can send audio to dozens or even hundreds of listeners at once

  • No pairing required: You select the broadcast from a list on your device, similar to joining a Wi-Fi network

  • Lower latency and better audio quality: LE Audio delivers improved sound quality over classic Bluetooth at lower power consumption

  • Public venue support: Airports, theaters, lecture halls, and places of worship can broadcast announcements or audio directly to compatible hearing aids

For people with hearing loss, this is a practical shift. Instead of relying on legacy hearing loop systems that many venues have phased out, Auracast hearing aids can receive broadcasts natively from any compatible transmitter.

How Auracast Works on Zepp Clarity Omni

The Zepp Clarity Omni is a Bluetooth-first, receiver-in-canal (RIC) hearing aid with built-in Auracast capability. It's currently the only Zepp Clarity model that supports this feature.

What You Can Do With Auracast on the Omni

  • Tune into public broadcasts: When a venue is transmitting via Auracast, your Omni can pick up the broadcast without needing to pair with the venue's system. This is useful in airports, conference rooms, and houses of worship.

  • Stream audio from compatible TVs: As more TVs ship with Auracast support (Samsung and LG have included it in their 2026 lineups), you can stream TV audio directly to your hearing aids without a separate adapter.

  • Share audio with other listeners: If a friend or family member also has an Auracast-compatible device, you can both listen to the same audio source simultaneously.

Auracast and Standard Bluetooth on the Omni

The Omni supports both Auracast and standard Bluetooth connectivity. You can still pair it directly with your phone for calls, music streaming, and app control via the Zepp Clarity app (iOS and Android). Auracast is an additional capability, not a replacement for regular Bluetooth.

The Omni also includes 6 programmable Bluetooth settings, wind and whistle suppression, and adaptive feedback cancellation, so it functions as a full-featured hearing aid whether or not you're using Auracast.

Where Auracast Is Being Used Today

Auracast is still in its early rollout, but adoption is picking up. Some notable examples include airports that have begun broadcasting gate announcements via Auracast, and train stations that have installed permanent Auracast systems.

On the device side, Android has native LE Audio support, and several major hearing aid brands now include Auracast in their newer models. For Zepp Clarity Omni users, the Auracast feature is ready to use today wherever compatible broadcasts are available, and as more venues adopt the technology, its usefulness will only grow.

Is Auracast Right for You?

Auracast is most useful if you spend time in public settings where hearing clearly matters: airports, theaters, conference halls, gyms with mounted TVs, or places of worship. 

If your daily routine involves these environments, the Zepp Clarity Omni gives you a Bluetooth and Auracast-equipped hearing aid at an accessible price point, with up to 18 hours of battery life, a 60-day risk-free return, and lifetime customer service.

For questions about Auracast compatibility or how the Omni fits your listening needs, visit the FAQs page or connect with a Zepp Clarity hearing care specialist.

Frequently Asked Questions

Do All Hearing Aids Support Auracast?

No. Auracast requires Bluetooth LE Audio hardware, which is only available in newer hearing aid models. In the Zepp Clarity lineup, only the Zepp Clarity Omni has built-in Auracast.

Is Auracast the Same as Bluetooth?

Auracast is a feature within the Bluetooth LE Audio standard. It adds broadcast capability on top of standard Bluetooth, allowing one-to-many audio streaming without individual pairing.

Does Auracast Work With iPhones?

As of 2026, Apple has not enabled Auracast on iPhones or AirPods. However, Auracast-enabled hearing aids such as the Omni can still receive broadcasts using the hearing aid manufacturer's app as a workaround. Android devices with LE Audio support work natively.

Can You Use Auracast and Regular Bluetooth at the Same Time?

The Zepp Clarity Omni supports both, but whether you can use them simultaneously depends on the broadcast setup and your phone's capabilities. In most cases, you switch between Bluetooth and Auracast depending on the listening context.

Where Can You Use Auracast Right Now?

Auracast is being deployed in select airports, transit stations, and public venues. Adoption is growing, with major TV manufacturers and venue operators adding support through 2026 and beyond.

How Much Does the Zepp Clarity Omni Cost?

The Zepp Clarity Omni is currently available for $299 with free standard shipping, a 60-day risk-free return, and lifetime customer service.

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